50 years ago, a little girl’s name became memorialized into what we now know as the Alisa Ann Ruch Burn Foundation.

The fire safety technique her brother discovered, “Stop, Drop, and Roll”, spread across America in the 1970s and is still widely known.

This is a beautiful story about an American-Jewish family that was impacted drastically when two of their children - David (5) and Alisa (8) were caught on fire. David was saved, when the oldest brother, Ethan (10) grabbed him and rolled him around on the ground, putting the fire out. Alisa unfortunately took off running, and was hospitalized with 3rd degree burns all over her body. She ended up passing away in the hospital. The story of generational grief and healing is brought to the forefront through the eyes of the Ruch family.

Please visit this page on the AARBF website to learn more about the origin story.

Through the support of our fiscal sponsor, From the Heart Productions, all donations are tax deductible.